CBS Interactive has signed a deal with Professional Bull Riders to "produce and manage PBR’s new digital subscription service offering rodeo fans 100-plus live streaming broadcasters and on-demand video," according to Todd Spangler of VARIETY. PBR for the first time will "sell digital video subscriptions separately from other membership packages." Monthly and annual digital subscriptions "will be offered for $9.95 and $99.95, respectively." The streaming schedule will "begin with the PBR Built Ford Tough World Finals on Oct. 23-27 in Las Vegas, which also will air" on CBSSN. PBR.com video subs will "have access to every Built Ford Tough Series event, as well as 18 Touring Pro Division events plus replays of telecasts and archive content." The agreement expands CBS’ relationship with PBR "across multiple platforms, including digital, broadcast and cable TV." CBS Sports and CBSSN are the "exclusive TV partners of the PBR, providing coverage of 25 events annually, including more than 100 hours of original event programming" (VARIETY.com, 10/24).
