Menu
Marketing and Sponsorship

Ravens Receiving $130,000 From Maryland To Promote Obamacare Throughout State

The Ravens are "getting $130,000 from American taxpayers to promote Obamacare," according to documents cited by JUDICIALWATCH.org. The deal between the Ravens, NFL and Maryland health officials was "secured on September 9." Maryland officials "evidently appealed directly to the home team, announcing in early September that the Ravens would help market" the state's Obamacare exchange known as Maryland Health Connection. In an agreement between the Ravens and the Maryland Health Connection, the state will pay the team $130,000 to "push Obamacare on television, radio, the team's official website, its newsletter and in social media." This includes the Ravens Report cable TV show and "a number of pre and post-game radio segments as well as Facebook and Twitter plugs" (JUDICIALWATCH.org, 10/22). PRO FOOTBALL TALK's Mike Florio noted it is an advertising deal "struck by a for-profit entity that has the ability to project a message to a lot of people." The "powers-that-be in Maryland want citizens to be aware of the new healthcare law and, ultimately, their options and rights under it." Regardless of "what anyone thinks or believes or fears about Obamacare, the Ravens are simply doing what professional sports teams do: Collecting money for sharing a slice of the high profile that professional sports teams enjoy." In a capitalistic society, "how can anyone fault the Ravens for capitalizing on the ability to pocket $130,000 in advertising dollars that otherwise would have been used elsewhere?" (PROFOOTBALLTALK.com, 10/23).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/24/Marketing-and-Sponsorship/Ravens-Obamacare.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/24/Marketing-and-Sponsorship/Ravens-Obamacare.aspx

CLOSE