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SBD/October 24, 2013/Marketing and Sponsorship
MLB Taking Extra Steps To Ensure Exclusivity Of Its National Partners During World Series
Published October 24, 2013
CASHING IN: THESTREET.com's Antonio Alfonso noted the bigger sponsors of the Red Sox and Cardinals "will expect a home run of their own during the series." Alfonso decided to "screen World Series sponsors with parameters like cross-sponsorship between both pennant winners, strong earnings per share (EPS) growth for next year, and high performance this past year." Bank of America is a sponsor of both teams, which means "billboards and commercials will surely include their brand during the World Series this year." Dunkin' Donuts, a major sponsor of the Red Sox, "could get a lot of positive exposure" with Fenway Park possibly hosting four World Series games (THESTREET.com, 10/22).