SBD/October 22, 2013/People and Pop Culture

Executive Transactions

Coca-Cola Senior VP/North America Strategic Marketing ALISON LEWIS "is leaving the company at the end of this month," according to an internal announcement. Lewis, who oversaw the sports group, "has accepted a senior leadership role with another global organization." A Coca-Cola spokesperson "declined to name the company." Lewis "has been with the company for nearly 18 years" and assumed her present role in July '11, replacing BEA PEREZ (ADAGE.com, 10/21).

EXECS: The 49ers promoted VP/Corporate Sales ETHAN CASSON to Chief Sales Officer (THE DAILY)....IOC President THOMAS BACH named Germany Olympic Training Center for Fencing Managing Dir JOCHEN FÄRBER head of his exec office (IOC)....The Mets named Devils Marketing Dir WILL CARAFELLO to the newly created position of Social Media Dir (ESPN.com, 10/21)....Dodgers trainer SUE FALSONE "will not return" for the '14 season. Falsone was the "first female head trainer of a major American pro sports team" when she took the position two years ago. She said that she stepped down to "pursue other opportunities." Dodgers strength & conditioning coach STEPHEN DOWNEY also "will not return after two years with the team" (ORANGE COUNTY REGISTER, 10/22).

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