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SBD/October 22, 2013/Marketing and Sponsorship
MLB Corporate Sponsors Prepare Their Activation Plans For The World Series
Published October 22, 2013
GOING ON TOUR: On the ground, the T-Mobile World Series Trophy tour will make stops at the company’s retail outlets in Boston and St. Louis, along with a retired player from each team. Chevrolet is the presenting sponsor of the World Series MVP award, which includes a ‘14 Silverado High Country, along with a baseball field makeover in the winner’s hometown. Chevy also titles the ‘Strong Arm Player of the Game” award for each game on Fox and will underwrite a 20 x 30 LED board outside Busch Stadium in St. Louis, on which fans can play virtual home run derby.
CATCH A WHIFF: P&G's Head & Shoulders “Season of the Whiff” Twitter promotion continues through the World Series. The team with the most #whiff tweets at the end of the World Series will receive an additional donation for their local RBI leagues. Fox air talent will plug the program during Game 3 as part of an in-game enhancement, and Angels P and brand endorser C.J. Wilson will also stage a "takeover" of the H&S Twitter feed during Game 3. MLB sponsors employing World Series POS in the Boston and St. Louis markets include Anheuser-Busch, Frito-Lay, and Kellogg's. MLB corporate patrons buying ad time in the Fox World Series telecasts include A-B, B of A, Chevy, MasterCard, Head & Shoulders, Pepsi, Taco Bell, and T-Mobile.