Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Sponsors Stayed True To Paul George Zurich To Promote Lexi During PGA Tour Event
Upcoming Conferences and Events
SBD/October 22, 2013/Marketing and Sponsorship
MLB Corporate Sponsors Prepare Their Activation Plans For The World Series
Published October 22, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
GOING ON TOUR: On the ground, the T-Mobile World Series Trophy tour will make stops at the company’s retail outlets in Boston and St. Louis, along with a retired player from each team. Chevrolet is the presenting sponsor of the World Series MVP award, which includes a ‘14 Silverado High Country, along with a baseball field makeover in the winner’s hometown. Chevy also titles the ‘Strong Arm Player of the Game” award for each game on Fox and will underwrite a 20 x 30 LED board outside Busch Stadium in St. Louis, on which fans can play virtual home run derby.
CATCH A WHIFF: P&G's Head & Shoulders “Season of the Whiff” Twitter promotion continues through the World Series. The team with the most #whiff tweets at the end of the World Series will receive an additional donation for their local RBI leagues. Fox air talent will plug the program during Game 3 as part of an in-game enhancement, and Angels P and brand endorser C.J. Wilson will also stage a "takeover" of the H&S Twitter feed during Game 3. MLB sponsors employing World Series POS in the Boston and St. Louis markets include Anheuser-Busch, Frito-Lay, and Kellogg's. MLB corporate patrons buying ad time in the Fox World Series telecasts include A-B, B of A, Chevy, MasterCard, Head & Shoulders, Pepsi, Taco Bell, and T-Mobile.