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Marketing and Sponsorship

New Balance President & CEO DeMartini Discusses Casual Shoe Production

New Balance President & CEO Rob DeMartini said the company, through its Made in the USA program, is producing more casual shoes than before because it can "command a premium for it and consumers flock to it," according to Taryn Luna of the BOSTON GLOBE. DeMartini added, "The New Balance brand i...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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