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SBD/October 18, 2013/Media
Jerry Jones Acknowledges Talks Have Taken Place Regarding More NFL Thursday Games
Published October 18, 2013
IS THERE ENOUGH INTEREST? The Wall Street Journal's Matthew Futterman, who co-wrote the original story about additional Thursday night games, said, "This is a league that denied any connection between long-term health effects of concussions and football for 20 years, so you have to take their denials with a grain of salt." He noted the NFL "is not so pleased with the performance of those Thursday night games." Futterman: "This is a league that sort of has taken over Sunday night, taken over Monday night and then you have these Thursday night games that are sort of off on an island where they receive a lot of excitement in the markets where the teams are participating, but not so much elsewhere in the rest of the country." Futterman said in an attempt to increase ratings, "the idea is to create this as another sort of 'Football Night In America,' sort of destination viewing." The problem is that the league does not have a "critical mass of people across the nation who are interested in NFL football on Thursday night." He added the "traditional partners and the traditional sort of cable companies that do show sports" could be interested in acquiring a Thursday night package. Futterman: "The NFL, which really wants to see itself and wants other people to see it as a cutting edge business, would like to have potentially some sort of non-traditional programmer to gather that new generation of fans. Maybe somebody who is going to stream these games online, some partner like Netflix or maybe down the road YouTube, people like that. It doesn't have to be a traditional television partner" ("Outside The Lines," ESPN2, 10/16).