SBD/October 18, 2013/Media
Mark Miles Expects IndyCar TV Ratings To Benefit When NASCAR Moves To NBCSN
Published October 18, 2013
CHANGE IS A GOOD THING: Miles said he "feels really good about" the '14 IndyCar schedule, but there are "some changes, primarily in the format." The final race will be held on Aug. 30, and Miles said, "We wanted to have more consistency so that fans could know once our season starts we're going to be right in front of them throughout until the end. We decided to condense the season in order to accomplish that and we'll stop on Labor Day weekend. So it's a more condensed North American circuit, but it's not less racing, same amount of racing over a little bit less time and it’s kind of a transition toward 2015 where we'll grow back again." Miles said he "wasn't sure what to think going into this year" about the doubleheader races, but the "feedback has been terrific." He added, "It's a little tougher on the teams but it creates some excitement and for our venue operators, the guys running these races, it's a big boom." Miles said the schedule from June 7-July 20 has five races, including two doubleheaders, giving the series "momentum." He said, "We want to be in front of fans so we can build toward the culmination of the championship and we don’t go away for a couple of weeks then pop back on." He said going forward, IndyCar is "on solid ground financially." Miles: "We're going to be looking more to making investments than any sort of retrenching at all. We're going to make some changes in our organization to make it even stronger and better to get ourselves in front of fans. We have a clear strategy about the calendar which is going to take us a couple of years to totally reveal and put into place, but I'm confident it will make for a more compelling racing schedule. We're going to work very hard on improving our broadcast" ("2013 IndyCar Championship Preview Show," NBCSN, 10/17).