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Marketing and Sponsorship

Adidas Refutes Validity Of Wiggins $180M Offer, Calling It "Fraudulent"

An adidas spokesperson said a letter going around the Internet claiming to be from the company and offering Kansas F Andrew Wiggins a $180M contract is "fraudulent," according to Kurt Helin of NBCSPORTS.com. The spokesperson added that aside from the denial, the company "cannot and would not further comment on college underclassmen." Bleacher Report on Tuesday published an article on Wiggins' endorsement prospects, but that report "did not reference any letter or say there was an offer." Bleacher Report's Jared Zwerling, who wrote the piece, said that he had "two independent sources who made no mention of a memo" (NBCSPORTS.com, 10/17). SOLECOLLECTOR.com's Nick DePaula noted the letter is allegedly from adidas Chair & CEO Herbert Hainer, "addressed blankly to a Wiggins representative, which Sole Collector has exclusively obtained ... and has also confirmed to be entirely fake" (SOLECOLLECTOR.com, 10/17).

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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