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Stern Says Chinese Investors Seeking Stakes In NBA Is Good For League Growth
Published October 18, 2013
GOING GLOBAL: Sina and NBA China have expanded their partnership and will provide consumers in China with additional access to NBA content on multiple Sina platforms. The multiyear agreement makes the NBA the first U.S. pro sports league to offer specific Sina destinations for all of its teams online and via mobile, with a live game streamed daily on mobile and original programming. The deal also includes the launch of an online NBA community (NBA).