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SBD/October 17, 2013/Marketing and Sponsorship
Survey: Waltrip's Reputation Hurt By NASCAR Scandal, While Drivers Relatively Unscathed
Published October 17, 2013
IMAGE IS EVERYTHING: SI.com's Lars Anderson asks, "Where does Michael Waltrip Racing go from here?" The "perception of cheating ... will haunt this team for the foreseeable future." Once the "scent of a scandal has enveloped a team, it's a hard thing to fumigate." Anderson: "Will Michael Waltrip Racing ever be the same? No. Will it ever seriously contend for a Sprint Cup championship? It's possible" (SI.com, 10/16).
TAKING THE FALL? Ryan said of Truex Jr. leaving MWR after the scandal, “The guy who was the least complicit, the least culpable, Martin Truex Jr., who admittedly was just racing as hard as he could, racing his guts out that night in Richmond to get in the Chase, how does he become the person who bears the brunt and the worst of the fallout here? I think the simplest way to explain it is just bad luck in sponsorship and contracts. He had the sponsor that decided that they didn’t want to stay with Michael Waltrip Racing” (“NASCAR Race Hub,” FS1, 10/16).