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SBD/October 16, 2013/Media
Surfing Group Signs Media Deals For All Events With YouTube, ESPN, Facebook
Published October 16, 2013
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PRODUCTION PROVIDED BY ASP: Production for both YouTube and ESPN will be provided by ASP, which has been building its own broadcast and production team to cover its events in '14. ASP is offering the first consolidated media rights package for all its events for the first time. In the past, surfing competitions sold media rights independently, but Zosea Media, led by surfing agents Terry Hardy and Paul Speaker, bought the tour last year and consolidated the rights into a single package covering all 26 of ASP’s major women’s, men’s and big wave events. ASP currently is selling TV rights in key markets outside the U.S., including Australia, Brazil, France and Portugal. Lynch said that ASP hopes to be on TV in more than 100 countries worldwide before the start of the '14 season.