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SBD/October 15, 2013/Franchises
Cubs Unveil $1.1M "Presentation Room" As Push To Boost Long-Term Sponsorships
Published October 15, 2013
HOLDING THE LINE ON TICKET PRICES: ESPN CHICAGO's Jon Greenberg noted the Cubs "are not raising season-ticket prices" for the '14 season. It is the "third year in a row the Cubs aren't raising overall ticket prices under the Ricketts family ownership." The Cubs drew 2,642,682 fans to Wrigley Field this season, their "worst attendance since 1998." However, it still was the "12th-highest figure" in MLB. The Cubs "haven't released single-game ticket prices, which will be slightly more expensive than season-ticket prices for the third straight year." Single tickets also are "priced 'dynamically,' which means the Cubs can increase them on a game-by-game basis, depending on several different factors, including scarcity." The Cubs will "still have five pricing tiers." A 350-seat section down the left-field line of the upper deck "will be priced at $19 for every game, no matter the tier." These tickets "won't be available on a season-ticket basis and will only be delivered digitally" (ESPNCHICAGO.com, 10/14). In Chicago, Danny Ecker noted seats will "range from $8 per game for upper-deck reserved seats on lower-demand games to $112 on the high end for marquee game club box seats." There are 35 night games at Wrigley slated for '14, "up from 27 this season, and a total of 63 night and weekend games are scheduled, up from 57 this year" (CHICAGOBUSINESS.com, 10/14).