Team USA To Don "Breezy" Ralph Lauren Outfits DirecTV Brings Back Peyton Manning For Campaign Coca-Cola Going Big On Social Media Around Rio Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction World Surf League Launches Jersey Line Marketplace Roundup Target Leaving Chip Ganassi's IndyCar Team
SBD/October 10, 2013/Marketing and Sponsorship
Published October 10, 2013
MAGICAL CHOICE: In Orlando, Josh Robbins noted Pepsi has "released a limited-edition soda can" that commemorates the Magic’s 25th-anniversary season. The 12-ounce sodas "recently arrived in retail stores in Central Florida, and the cans feature the team’s 25th-anniversary logo." The backs of PepsiCo's delivery trucks in Central Florida "will display an image of the limited-edition can" (ORLANDOSENTINEL.com,10/8).
GREEN MEANS GO: In Chicago, Dan Wiederer reports Bears WR Brandon Marshall's vow to wear lime green cleats in tonight's game versus the Giants as a "means of promoting his foundation and its work with mental health awareness can go on as planned." Marshall "would face a fine for doing so -- which Marshall himself said he was anticipating." But an NFL spokesperson yesterday said Marshall is "not being barred from entering the field" wearing the cleats (CHICAGO TRIBUNE, 10/10).