Cubs Sue Area Merch Vendors For Infringement Evan Williams Bourbon Signs With MLB Could Nike Golf Apparel Presence Increase? Marketplace Roundup Braves, Mizuno Sign Unique Multiyear Deal Sponsors Hopeful For Solheim Cup In Connecticut Marshawn Lynch Launches Line Of Chocolate Bars NHL Experiments With Board Ads In World Cup NCAA Concerns Squash Xyience Campaign Harbaugh Stars In Online Ads For Fairlife Milk
SBD/October 10, 2013/Marketing and Sponsorship
Published October 10, 2013
MAGICAL CHOICE: In Orlando, Josh Robbins noted Pepsi has "released a limited-edition soda can" that commemorates the Magic’s 25th-anniversary season. The 12-ounce sodas "recently arrived in retail stores in Central Florida, and the cans feature the team’s 25th-anniversary logo." The backs of PepsiCo's delivery trucks in Central Florida "will display an image of the limited-edition can" (ORLANDOSENTINEL.com,10/8).
GREEN MEANS GO: In Chicago, Dan Wiederer reports Bears WR Brandon Marshall's vow to wear lime green cleats in tonight's game versus the Giants as a "means of promoting his foundation and its work with mental health awareness can go on as planned." Marshall "would face a fine for doing so -- which Marshall himself said he was anticipating." But an NFL spokesperson yesterday said Marshall is "not being barred from entering the field" wearing the cleats (CHICAGO TRIBUNE, 10/10).