SBD/October 10, 2013/Marketing and Sponsorship

Marketplace Roundup

ADWEEK's Tim Nudd noted Samsung's new "Design Your Life" spot advertising the Galaxy Note 3 and Galaxy Gear features New Zealand singer Lorde and La Liga club FC Barcelona F Lionel Messi. Lorde "lends the melody of her chart-topping hit 'Royals' to this two-minute Samsung ad." The spot, directed by Furlined's Adam Hashemi, "tells the story of a mysterious character who arrives in a blighted city setting and uses his Galaxy Note 3 tablet and Galaxy Gear smart watch to set in motion an at-first-cryptic urban development project." The youth of the city "follow the man through the deserted streets, each taking turns singing the Lorde song." Eventually, there is a "scene of complete destruction, followed by utter renewal -- as the mystery man turns out to be" Messi (ADWEEK.com, 10/9).

MAGICAL CHOICE: In Orlando, Josh Robbins noted Pepsi has "released a limited-edition soda can" that commemorates the Magic’s 25th-anniversary season. The 12-ounce sodas "recently arrived in retail stores in Central Florida, and the cans feature the team’s 25th-anniversary logo." The backs of PepsiCo's delivery trucks in Central Florida "will display an image of the limited-edition can" (ORLANDOSENTINEL.com,10/8).

GREEN MEANS GO: In Chicago, Dan Wiederer reports Bears WR Brandon Marshall's vow to wear lime green cleats in tonight's game versus the Giants as a "means of promoting his foundation and its work with mental health awareness can go on as planned." Marshall "would face a fine for doing so -- which Marshall himself said he was anticipating." But an NFL spokesperson yesterday said Marshall is "not being barred from entering the field" wearing the cleats (CHICAGO TRIBUNE, 10/10).
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