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SBD/October 8, 2013/Marketing and Sponsorship
Published October 8, 2013
SIGN LANGUAGE: In Newark, Ted Sherman notes in an effort to "head off the possibility of clever marketing gimmicks being put in play to crash the world’s biggest party, the billboards around the state’s Meadowlands Sports Complex will not be available for rent to just anyone" during Super Bowl XLVIII. Officials said that the outdoor signs "are being reserved for exclusive use by official NFL sponsors during game week." The New Jersey Sports & Exposition Authority said that the billboards "were locked down at the request" of the NFL and the NY/NJ Super Bowl Host Committee (Newark STAR-LEDGER, 10/8).
EXTENDING ITS REACH: In Australia, John Stensholt reports casino and resort operator Crown has extended its sponsorship with Chinese WTAer Li Na "for a further two years in a multimillion-dollar deal to promote the company to its Asian customers" (AUSTRALIA FINANCIAL REVIEW, 10/8).