SBD/October 7, 2013/Media

Fox Sees Second Straight Record Low Audience For MLB Regular Season

Fox averaged a 1.6 rating and 2.4 million viewers for its '13 MLB regular-season coverage, marking the second straight season the net has seen a record low audience for Saturday regional coverage. The record low dates back to ’96, when Fox acquired MLB TV rights. This season’s audience is down 6% and 4%, respectively, from a 1.7 rating and 2.5 million viewers in ’12, when Fox had strong competition from the London Games and a late NBA postseason. The net did rebound from a very slow start after seeing a 23% drop through the first three weeks of the season. While national coverage fell again, Fox’ RSNs saw a 7% jump. A Fox Sports spokesperson said, “Overall, it was a solid season. ... As a company, we’re pleased with the overall state of our baseball business, and we’re excited about getting our postseason coverage underway on Saturday."

FOX MLB SATURDAY REGULAR-SEASON TREND
YEAR
RATING
VIEWERS (000)
'13
1.6
2,400
'12
1.7
2,500
'11
1.8
2,744
'10
1.8
2,700
'09
1.8
2,700
'08
2.0
2,900
'07
2.3
3,312
'06
2.4
3,348
'05
2.6
3,606
'04
2.7
3,727
'03
2.7
3,600
'02
2.5
3,445
'01
2.6
3,377

Return to top

Related Topics:

Media, Fox, MLB

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug