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Marketing and Sponsorship

Subway Debating Whether Returning As Super Bowl Advertiser Is Cost Effective

Subway CMO Tony Pace said the QSR may not return to advertise during Super Bowl XLVIII this year because he is unsure there are “going to be spots available at the table at the kind of pricing that makes sense for us,” according to AD AGE. A 30-second spot in Fox’ broadcast is rep...

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