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Marketing and Sponsorship

NCAA Inks Burger King To Multiyear Deal As QSR Corporate Partner

Burger King has "agreed to a multiyear deal that will make it an NCAA corporate partner" in the QSR category, according to sources cited by Michael Smith of SPORTSBUSINESS JOURNAL. The Miami-based QSR will "come in at the partner level, where rights fees typically go for mid-seven figures a year."...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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