Is The NHL Winter Classic Lacking Buzz? Host Cities Revealed For '15 Gold Cup TaxSlayer Bowl Prez Optimistic On Attendance Toronto Mayor Dismayed With Pan Am Officials Red Sox COO Kennedy Talks Winter Classic Report: '16 Winter Classic Heading To Boston USA Today, 3d Lacrosse Team For Youth Tourney Orlando Officials Mulling CFP Title Game Bid NFL May Seek More Tax Breaks For '18 Super Bowl Big Ten To Hold '18 MBB Tournament At MSG
SBD/October 4, 2013/Events and Attractions
'13 CSE Sports Marketing Symposium: Capitalizing On Entertainment, Sports Crossover
Published October 4, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
--Pine, on pro wrestling's seamless integration of entertainment: "We control our own story lines. It's scripted! Sorry, for anyone who didn't know. Entertainment and sports comes together for us in one nice package."
--Ford, on the annual SI Swimsuit Issue: "There's no question that swimsuit is a great franchise for this legendary franchise. It reaches 70 million people and has generated a billion dollars in revenue. "
--Stoddard, on the aftermath of the limited appeal of Ron Howard's F1-themed movie, "Rush," which cost $30M to make and grossed $10M in the U.S. in its opening weekend of wide release: "It's doing okay, not great. (NASCAR) has a project at Universal. If our movie was ready to come out now, they might be in more of a wait-and-see mode."
--Via said that the company's agreement with Capitals LW Alex Ovechkin calls for his facial hair to be, "well-trimmed, not Grizzly Adams." During the NHL playoffs, when growing beards has become a tradition for players, Ovechkin is entitled to go grizzly. Via also said that Gillette has some endorsement deals with a few international soccer players that will be announced soon.