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'13 CSE Sports Marketing Symposium: Capitalizing On Entertainment, Sports Crossover
Published October 4, 2013
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--Pine, on pro wrestling's seamless integration of entertainment: "We control our own story lines. It's scripted! Sorry, for anyone who didn't know. Entertainment and sports comes together for us in one nice package."
--Ford, on the annual SI Swimsuit Issue: "There's no question that swimsuit is a great franchise for this legendary franchise. It reaches 70 million people and has generated a billion dollars in revenue. "
--Stoddard, on the aftermath of the limited appeal of Ron Howard's F1-themed movie, "Rush," which cost $30M to make and grossed $10M in the U.S. in its opening weekend of wide release: "It's doing okay, not great. (NASCAR) has a project at Universal. If our movie was ready to come out now, they might be in more of a wait-and-see mode."
--Via said that the company's agreement with Capitals LW Alex Ovechkin calls for his facial hair to be, "well-trimmed, not Grizzly Adams." During the NHL playoffs, when growing beards has become a tradition for players, Ovechkin is entitled to go grizzly. Via also said that Gillette has some endorsement deals with a few international soccer players that will be announced soon.