Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Bruton Smith Elected To NASCAR HOF Puig Starring In New Starter Ad Campaign
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SBD/October 3, 2013/Marketing and Sponsorship
Patrick To Drive Pink GoDaddy.com Car In October To Support Breast Cancer Awareness
Published October 3, 2013
SHIFTING GEARS: Fox Business' David Asman noted GoDaddy has been "undergoing a major transformation, shifting its focus towards helping small businesses grow." Asman asked Go Daddy CEO Blake Irving, "I'm still going to be able to see sexy ads every now and again, aren't I?" Irving said, "You're going to see edgy ads. ... They're our character as a company, but they're going to be a little different than what you've seen before" ("Fox Business After the Bell," Fox Business, 10/2). Irving added consumers know the company from its Super Bowl ad presence and "our advertising in the past certainly got a lot of attention, but it didn't tell you who we were, what we did or who we did it for and we've moved our advertising in a direction that is more about that." Meanwhile, Irving called Patrick a "wonderful spokesperson" and someone who "represents these little guys that we work our tail off for." Irving: "If you think about Danica, she's a go-getter. We're for the go-getter and Danica survives in a sport that is primarily male-dominated and she does a really good job fighting and scrapping every weekend in NASCAR" ("Squawk on the Street," CNBC, 10/2).