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SBD/October 3, 2013/Events and Attractions
Glendale Shoots Down NFL's Concerns Over City's Inability To Host Super Bowl Events
Published October 3, 2013
IT'S UP TO YOU, NEW YORK: A panel at the '13 CSE Sports Marketing Symposium this morning focused on plans for activation and engagement around Super Bowl XLVIII in New York/New Jersey, the first cold weather Super Bowl. While the weather could pose challenges, NFL Senior VP/Events Frank Supovitz said the league “wanted to make sure we’re prepared for winter, but we also want to put our arms around it and really embrace the winter.” The most unique attraction of Super Bowl Boulevard, which will stretch down Broadway Ave., will be toboggan rides. Supovitz said the league “made a decision very early on that we were not going to sell retail merchandise or sell food and beverage on the boulevard so the local businesses could do that.” In addition, the local Macy’s is going to have a full-scale Super Bowl retail store on its fourth floor. In terms of sponsorship, New York/New Jersey Super Bowl Host Committee President & CEO Alfred Kelly said the roster as of this morning boasts about 106 partners, and the committee has raised “in the neighborhood” of $60M for the event. Kelly also said the league and the Host Committee are creating "bus programs for all of our big sponsors" to ease transportation concerns. He added, "That’s going to take care of 15,000 people that go there, and we’re creating something we’re going to call the "Fan Express," which is going to be where we’re going to set up scheduled bus stops in Manhattan and different parts of New Jersey" (Jillian Fay, Staff Writer).