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SBD/October 2, 2013/Olympics
USOC Won't Make '24 Games Bid Decision Until Late '14 As Body Assesses Feasibility
Published October 2, 2013
STRONG SOCHI SALES: USOC CMO Lisa Baird said that the '14 Sochi Games were "generating more sponsorship interest" than the '10 Vancouver Games. USA TODAY's Kelly Whiteside reports the "reason for the growth is the USOC's decision to focus on marketing stateside, from its Road to Sochi Tour, which will kick off Oct. 29 with a 100-day countdown event" in N.Y. to a nationwide tour with 13 stops. It is the "first time the tour has continued throughout the Games with meet-and-greet athlete autograph sessions, demonstrations and interactive experiences" (USA TODAY, 10/2).
USOC'S STANCE ON ANTI-GAY LAW: USOC leaders said that they "would favor amending the non-discrimination language in the Olympic Charter to include a specific reference to sexual orientation." But in Chicago, Philip Hersh reports the USOC "does not see its mandate include using its influence in an effort to effect change in areas like the anti-gay legislation in Russia." Blackmun: "We are a sports organization ... not an advocacy organization or a human rights organization. We are a part of the worldwide Olympic movement. What we can do is advocate for change within our movement" (CHICAGO TRIBUNE, 10/2).