SBD/October 2, 2013/Marketing and Sponsorship

Branded Air: Several Sponsors Remain Exclusive With Fox' Sunday NFL Programming

Continuing THE DAILY's look at sponsored segments during NFL broadcasts this season, Fox is the only net to have pregame, postgame and halftime sponsors -- Ford, Visa and Lowe's -- that do not support segments on other nets. All three are returning in familiar sponsorship roles from last season. Ford is in its 11th consecutive year as the "Fox NFL Sunday" pregame show sponsor.

WATERS THAT RUN DEEP: "Fox NFL Sunday" also has partnerships with brands familiar across multiple NFL programs: State Farm (Doublecheck Rundown), DirecTV (Headlines), Microsoft Windows (On the Field) and Pizza Hut (Make It Great Play of the Week).

FOX "FOX NFL SUNDAY"
Ford (Pregame)
Visa (Halftime)
Lowe's (The OT)
DirecTV (Headlines)
Windows (On the Field)
State Farm (Doublecheck Rundown)
Pizza Hut (Make it Great Play of the Week)
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Marketing and Sponsorship, NFL, Fox

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