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Marketing and Sponsorship

Branded Air: Several Sponsors Remain Exclusive With Fox' Sunday NFL Programming

Continuing THE DAILY's look at sponsored segments during NFL broadcasts this season, Fox is the only net to have pregame, postgame and halftime sponsors -- Ford, Visa and Lowe's -- that do not support segments on other nets. All three are returning in familiar sponsorship roles from last season. Ford is in its 11th consecutive year as the "Fox NFL Sunday" pregame show sponsor.

WATERS THAT RUN DEEP: "Fox NFL Sunday" also has partnerships with brands familiar across multiple NFL programs: State Farm (Doublecheck Rundown), DirecTV (Headlines), Microsoft Windows (On the Field) and Pizza Hut (Make It Great Play of the Week).

FOX "FOX NFL SUNDAY"
Ford (Pregame)
Visa (Halftime)
Lowe's (The OT)
DirecTV (Headlines)
Windows (On the Field)
State Farm (Doublecheck Rundown)
Pizza Hut (Make it Great Play of the Week)

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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