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IMS Officials Lay Out Plan For IndyCar Road Course Race Next Season
Published October 2, 2013
DROPPING THE GREEN FLAG: In Indianapolis, Bob Kravitz in a front-page piece writes the new road race is "an inspired idea, even if it has rubbed some of the traditionalists the wrong way." Tradition is "important, but it fails to accommodate the necessities of modernity and 21st century business." The fact is IMS' control over the month of May "was dying." It was time to "drop-kick tradition and infuse the month with something new, something exciting, something novel." The GP of Indianapolis is a "well-intentioned, well-considered effort to re-make the month." The "only concern, and it’s a reasonable concern, is that it will dilute the Indy 500." The question is "whether fans, specifically local and regional fans, will be willing to open their wallets twice in one month to attend both races, no matter how affordable the road race is" (INDIANAPOLIS STAR, 10/2).
SELLING OPPORTUNITY: In Indianapolis, Anthony Schoettle noted IMS has “put its merchandise and food and beverage contracts up for bid for the first time in its 104-year history.” IMS officials are "reviewing bids and plan to award contracts as early as October." They are “asking bidders to commit to making unspecified infrastructure upgrades to help enhance the customer experience and increase sales.” IMS President Doug Boles said that there’s “a possibility some retail and food service functions might remain in-house.” But Boles indicated that he and Miles “are leaning toward outsourcing” (INDIANAPOLIS BUSINESS JOURNAL, 9/30 issue).