SBD/October 1, 2013/NHL Season Preview

Stanley Cup Final Appearance Adds To Social Media Follower Count For Bruins, Blackhawks

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The Bruins and Blackhawks both saw a surge in social media popularity on the heels of their matchup in the NHL Stanley Cup Final last season, according to an analysis of Facebook and Twitter followers over the last 12 months. The Blackhawks added 447,000 new followers and the Bruins added 353,000, respectively, to lead the league in gains. Popular franchises like the Rangers, Maple Leafs, Penguins and Red Wings were the only other ones to add more than 200,000 followers in the last year. When judging by increase in percentage points, a majority of the teams with big gains started with a low social media base relative to the more popular franchises. For example, both the Islanders and Blue Jackets saw gains of over 35% for new followers, but still added less than 60,000 total over the last year. Listed below are combined Facebook likes and Twitter followers for NHL teams’ official pages/feeds from October '12 compared to October '13.

TEAM
FACEBOOK
TWITTER
TOTAL
PREV. (OCT. '12)
% GAIN
Wild
221,743
160,905
382,648
257,449
48.6%
Senators
187,485
158,301
345,786
233,422
48.1%
Blue Jackets
108,525
101,049
209,574
150,445
39.3%
Islanders
124,967
91,908
216,875
160,696
35.0%
Maple Leafs
713,185
405,797
1,118,982
831,923
34.5%
Panthers
92,398
87,218
179,616
134,156
33.9%
Stars
192,944
122,939
315,883
237,733
32.9%
Blackhawks
1,404,218
440,001
1,844,219
1,397,136
32.0%
Kings
375,389
265,842
641,231
490,671
30.7%
Blues
298,411
166,496
464,907
357,718
30.0%
Oilers
277,150
242,497
519,647
401,201
29.5%
Coyotes
121,517
90,221
211,738
163,725
29.3%
Rangers
1,051,322
258,138
1,309,460
1,018,914
28.5%
Jets
197,108
168,153
365,261
287,172
27.2%
Predators
139,477
116,676
256,153
203,145
26.1%
Ducks
223,553
118,453
342,006
272,811
25.4%
Lightning
292,218
123,155
415,373
336,111
23.6%
Bruins
1,417,520
438,867
1,856,387
1,502,684
23.5%
Sharks
559,822
165,246
725,068
590,565
22.8%
Hurricanes
182,360
101,074
283,434
230,879
22.8%
NHL
2,799,659
2,008,057
4,807,716
3,924,700
22.5%
Flames
208,581
181,529
390,110
320,473
21.7%
Devils
344,328
155,076
499,404
416,179
20.0%
Sabres
352,043
165,667
517,710
431,409
20.0%
Penguins
1,317,514
424,661
1,742,175
1,475,606
18.1%
Avalanche
410,504
129,315
539,819
459,926
17.4%
Red Wings
1,406,148
338,425
1,744,573
1,531,800
13.9%
Flyers
875,573
280,959
1,156,532
1,025,496
12.8%
Canadiens
1,023,001
454,618
1,477,619
1,313,981
12.5%
Canucks
827,404
419,436
1,246,840
1,092,475
14.1%
Capitals
519,336
184,780
704,116
614,229
14.6%

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