Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/October 1, 2013/Marketing and Sponsorship
Published October 1, 2013
|Mittens will be available at some retailers
including Target and Kohl's
AMERICA'S TICKET: THE MMQB's Peter King noted this is the fifth year the Cowboys and the Texas Lottery "have teamed up to create a scratch-off lottery game." Customers in the first four years that the tickets were on sale throughout the state "bought a mind-boggling" $184M worth of the Cowboys’ scratch-off, instant-win tickets. One of the prizes in the game is "access for two inside the Cowboys’ draft room the day of the first round of the 2014 NFL draft, and a briefing" with Cowboys Owner Jerry Jones about the team's draft strategy (MMQB.SI.com, 9/30).
SOCCER SUB: MARKETING DAILY's Karlene Lukovitz noted soccer star Pelé's first spot with QSR Subway debuted "just before the kickoff" of NBC's "SNF." The 30-second ad, "unlike other Subway ads, which mostly feature several 'famous fan' athletes," gives Pele "the solo spotlight." Pele is shown "sitting on a platform, with a Subway sandwich and soda on a table next to him, as soccer balls rain around him" (MEDIAPOST.com, 9/30).