Dean & DeLuca Builds Pop-Up Store At Tour Stop Jeter Partners With American Family Insurance Pistons, Raptors, Bulls Claim NBA Awards Under Armour Builds On Reach With UCLA Deal Colorado, Nike Talking Apparel Deal Extension GoPro, Red Bull Ink Content Parntership Marketplace Roundup Under Armour Taking Over UCLA Apparel Rights Reebok, J.J. Watt Roll Out New Ad Campaign E-Sports Emerging As TV Marketing Opportunity
Upcoming Conferences and Events
May 31 - Jun 2
SBD/October 1, 2013/Marketing and Sponsorship
Published October 1, 2013
|Mittens will be available at some retailers
including Target and Kohl's
AMERICA'S TICKET: THE MMQB's Peter King noted this is the fifth year the Cowboys and the Texas Lottery "have teamed up to create a scratch-off lottery game." Customers in the first four years that the tickets were on sale throughout the state "bought a mind-boggling" $184M worth of the Cowboys’ scratch-off, instant-win tickets. One of the prizes in the game is "access for two inside the Cowboys’ draft room the day of the first round of the 2014 NFL draft, and a briefing" with Cowboys Owner Jerry Jones about the team's draft strategy (MMQB.SI.com, 9/30).
SOCCER SUB: MARKETING DAILY's Karlene Lukovitz noted soccer star Pelé's first spot with QSR Subway debuted "just before the kickoff" of NBC's "SNF." The 30-second ad, "unlike other Subway ads, which mostly feature several 'famous fan' athletes," gives Pele "the solo spotlight." Pele is shown "sitting on a platform, with a Subway sandwich and soda on a table next to him, as soccer balls rain around him" (MEDIAPOST.com, 9/30).