Carli Lloyd Demand Spikes After WC Final Andy Murray Picky With Endorsements NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata
SBD/October 1, 2013/Marketing and Sponsorship
Published October 1, 2013
|Mittens will be available at some retailers
including Target and Kohl's
AMERICA'S TICKET: THE MMQB's Peter King noted this is the fifth year the Cowboys and the Texas Lottery "have teamed up to create a scratch-off lottery game." Customers in the first four years that the tickets were on sale throughout the state "bought a mind-boggling" $184M worth of the Cowboys’ scratch-off, instant-win tickets. One of the prizes in the game is "access for two inside the Cowboys’ draft room the day of the first round of the 2014 NFL draft, and a briefing" with Cowboys Owner Jerry Jones about the team's draft strategy (MMQB.SI.com, 9/30).
SOCCER SUB: MARKETING DAILY's Karlene Lukovitz noted soccer star Pelé's first spot with QSR Subway debuted "just before the kickoff" of NBC's "SNF." The 30-second ad, "unlike other Subway ads, which mostly feature several 'famous fan' athletes," gives Pele "the solo spotlight." Pele is shown "sitting on a platform, with a Subway sandwich and soda on a table next to him, as soccer balls rain around him" (MEDIAPOST.com, 9/30).