Blue Jackets Minority Owner Wolfe Passes Copa America Final Draws Big Crowd Arkansas' Athletic Budget Exceeds $100M Coyotes Find Location For New Arena Packers Bring In $408.7M In Record Revenue USATF Inks Five-Year Deal For Supplements Broadcast Nets Dropped From Class-Action Suit U.S. Swim Trials Overnight Down Executive Transactions Buffalo Praised For NHL Draft
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On the eve of the Breeders’ Cup at Santa Anita Park, SportsBusiness Journal examines the state of horse racing. In recent years, the sport has used a mix of expanded entertainment and hospitality to appeal to seasoned fans and newcomers alike. Whether it’s the Breeders’ Cup or other races on the calendar, we’ll look at how horse racing is building new revenue and expanding its fan base.
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