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On the eve of the Breeders’ Cup at Santa Anita Park, SportsBusiness Journal examines the state of horse racing. In recent years, the sport has used a mix of expanded entertainment and hospitality to appeal to seasoned fans and newcomers alike. Whether it’s the Breeders’ Cup or other races on the calendar, we’ll look at how horse racing is building new revenue and expanding its fan base.
Publishing Date: Oct. 28 Ad Close: Oct. 14 Materials Close: Oct. 16. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com.