NFL Flex Schedule Changes Phelps Edelman's Mark Hass Leaving In July Orioles Launch License Plate Auction WME Signs LeBron For Entertainment Work Fox Introduces Buck, Norman As Golf Announcers Castrol Renews NFL Sponsorship Boston Marathon Participation Most Since '96 Wrigley Field Celebrates 100 Years
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On the eve of the Breeders’ Cup at Santa Anita Park, SportsBusiness Journal examines the state of horse racing. In recent years, the sport has used a mix of expanded entertainment and hospitality to appeal to seasoned fans and newcomers alike. Whether it’s the Breeders’ Cup or other races on the calendar, we’ll look at how horse racing is building new revenue and expanding its fan base.
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