ESPN Negotiates Out-Of-Home TV Deals Under Armour Providing UAB Apparel Philly Retailers Cash In On Wentz' Hot Start Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image
SBD/September 30, 2013/Marketing and Sponsorship
Warriors' Stephen Curry Leaves Nike To Become Face Of Under Armour Basketball
Published September 30, 2013
THIRSTY FOR MORE: The CHICAGO BUSINESS JOURNAL reported Kraft Food Group is rolling out a new ad campaign for its Capri Sun Roarin' Waters beverage featuring Curry along with Red Sox DH David Ortiz, U.S. gymnast Gabby Douglas and the WWE's John Cena. The effort includes TV spots, a social media campaign and a sweepstakes around the Playground Throwdown (BIZJOURNALS.com, 9/27).