Keflezighi's Marathon Win Could Boost Skechers Chick-Fil-A Extends Bowl Title Sponsorship Danica Signs Deal With Can-Am Arkansas Unveils New Secondary Logo Marketplace Roundup Northwestern Mutual Nabs Rose Bowl Deal State Farm Rolls Out New Creative For NBA Playoffs George Could Earn Spate Of Marketing Deals Bubba Watson Stars In New Bojangles Ad Nike Lays Off Most Of Its FuelBand Employees
Upcoming Conferences and Events
SBD/September 30, 2013/Marketing and Sponsorship
Warriors' Stephen Curry Leaves Nike To Become Face Of Under Armour Basketball
Published September 30, 2013
THIRSTY FOR MORE: The CHICAGO BUSINESS JOURNAL reported Kraft Food Group is rolling out a new ad campaign for its Capri Sun Roarin' Waters beverage featuring Curry along with Red Sox DH David Ortiz, U.S. gymnast Gabby Douglas and the WWE's John Cena. The effort includes TV spots, a social media campaign and a sweepstakes around the Playground Throwdown (BIZJOURNALS.com, 9/27).