Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Plank Discusses His Relationship With Alma Mater
SBD/September 30, 2013/Marketing and Sponsorship
Warriors' Stephen Curry Leaves Nike To Become Face Of Under Armour Basketball
Published September 30, 2013
THIRSTY FOR MORE: The CHICAGO BUSINESS JOURNAL reported Kraft Food Group is rolling out a new ad campaign for its Capri Sun Roarin' Waters beverage featuring Curry along with Red Sox DH David Ortiz, U.S. gymnast Gabby Douglas and the WWE's John Cena. The effort includes TV spots, a social media campaign and a sweepstakes around the Playground Throwdown (BIZJOURNALS.com, 9/27).