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SBD/September 30, 2013/Marketing and Sponsorship
Warriors' Stephen Curry Leaves Nike To Become Face Of Under Armour Basketball
Published September 30, 2013
THIRSTY FOR MORE: The CHICAGO BUSINESS JOURNAL reported Kraft Food Group is rolling out a new ad campaign for its Capri Sun Roarin' Waters beverage featuring Curry along with Red Sox DH David Ortiz, U.S. gymnast Gabby Douglas and the WWE's John Cena. The effort includes TV spots, a social media campaign and a sweepstakes around the Playground Throwdown (BIZJOURNALS.com, 9/27).