Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort Plank: UA's Recent Deals Due To Geography NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal
SBD/September 30, 2013/Marketing and Sponsorship
Warriors' Stephen Curry Leaves Nike To Become Face Of Under Armour Basketball
Published September 30, 2013
THIRSTY FOR MORE: The CHICAGO BUSINESS JOURNAL reported Kraft Food Group is rolling out a new ad campaign for its Capri Sun Roarin' Waters beverage featuring Curry along with Red Sox DH David Ortiz, U.S. gymnast Gabby Douglas and the WWE's John Cena. The effort includes TV spots, a social media campaign and a sweepstakes around the Playground Throwdown (BIZJOURNALS.com, 9/27).