SBD/September 30, 2013/Marketing and Sponsorship

Branded Air: Hyundai Helps Drive NBC's "FNIA" Sponsored Segments

THE DAILY this week will present a comprehensive list of the official sponsored segment partners for NFL broadcasts on CBS, ESPN, Fox, NBC and NFL Network this season, with an in-depth look at shows from Week 1. Among the pregame, postgame, halftime and preview shows reviewed, 11 companies have multiple sponsored segments, led by Microsoft Windows with five. DirecTV, which holds rights to the league’s Sunday Ticket package, Verizon (NFL's official wirless carrier) and Geico follow with three sponsored segments each. Each day this week, THE DAILY will list the segments for which each network has sponsorship.

NIGHT TIME IS THE RIGHT TIME: NBC’s “Football Night In America" (7:30-8:15pm ET) featured a mix of segments sponsored by companies that advertise not only with the "Sunday Night Football" pregame/studio show, but also with other NFL broadcast partners. Hyundai sponsors not only the kickoff show from 8:15-8:30pm, but also a segment within that time frame. Wendy’s makes its lone NFL programming sponsorship with the “FNIA” postgame show. Microsoft (Windows), which is in the first year as the NFL's official sideline technology, tablet and PC operating system partner, sponsors the the "FNIA" Simplify the Game segment with host Dan Patrick and analysts Rodney Harrison and Tony Dungy. The tech firm also sponsors a segment with each of the five networks broadcasting NFL games. Other sponsors associated with NBC's pre- and postgame shows are DirecTV, Subway, McDonald's and Toyota. Xfinity’s only segment appearance is with NBC's pregame show.

NBC "FOOTBALL NIGHT IN AMERICA"
Hyundai (Kickoff show)
DirecTV (Game Mix)
Windows (Simplify the Game)
McDonald's (Winning Ingredients)
Hyundai (Closer Look)
Xfinity (Best of Week 1)
Subway (Today's Winners Powered By)
Toyota (Halftime)
Wendy's (Postgame)
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Marketing and Sponsorship, NFL, NBC

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