SBD/September 26, 2013/Media

ESPN Sees 6% Viewership Gain For "Sunday Night Baseball" Telecasts In '13

ESPN finished with a 1.3 rating and 1.9 million viewers for its “Sunday Night Baseball” telecasts, up 8% and 6%, respectively, from a 1.2 rating and 1.8 million viewers in ‘12. Last year saw ESPN finish with its lowest “SNB” audience since ’05. However, the '13 "SNB" audience is still under 2 million viewers, a mark frequently hit in previous years. The top “SNB” telecast this season was Yankees-Red Sox on Aug. 18, as 3.1 million viewers tuned in to see Yankees 3B Alex Rodriguez play at Fenway Park following the announcement of his PED-related suspension. That was the top “SNB” audience since the same matchup in August ’11 averaged 4.7 million viewers. ESPN had four Red Sox-Yankees “SNB” telecasts in ’13, averaging 2.5 million viewers, flat with last year’s three games (one rainout). The three Yankees-Red Sox matchups in ’11 averaged 4.2 million viewers and four games in '10 averaged 3.1 million viewers.

"SUNDAY NIGHT BASEBALL" ON ESPN
YEAR
VIEWERS (000)
'13
1,896
'12
1,784
'11
2,294
'10
2,177
'09
2,458
'08
2,617
'07
2,752
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