Team USA To Don "Breezy" Ralph Lauren Outfits DirecTV Brings Back Peyton Manning For Campaign Coca-Cola Going Big On Social Media Around Rio Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction World Surf League Launches Jersey Line Marketplace Roundup Target Leaving Chip Ganassi's IndyCar Team
SBD/September 24, 2013/Marketing and Sponsorship
Published September 24, 2013
CITI SCAPE: Team USA sponsor Citi on Friday announced its roster of "Team Citi" athletes for the '14 Olympic and Paralympic Games in Sochi, Russia. The athletes include hockey player Julie Chu, skier Billy Demong, luger Erin Hamlin, retired speedskater Dan Jansen, skier Ted Ligety, figure skater Evan Lysacek, retired skier Picabo Street and paralympians Alana Nichols and Rico Roman (Citi).
THE LEGEND GROWS: In Orlando, Brendan Sonnone notes Florida State Univ. is "trying to protect the use" of QB Jameis Winston’s likeness, but the school faces a "big challenge as the redshirt freshman starting quarterback’s legend grows." An "unnamed individual distributor started selling shirts of Winston in which he’s depicted as Jesus Christ, with wording 'The Chosen One | 2013' at the top of the shirt" (ORLANDOSENTINEL.com, 9/24).
EBB TIDE: In Birmingham, Kent Faulk noted the Univ. of Alabama BOT and Paul Bryant Jr. have "filed a federal trademark infringement and unfair competition lawsuit against Houndstooth Mafia Enterprises." The company "makes merchandise with the Houndstooth Mafia logo with a houndstooth pattern background" -- similar to the design worn by late UA football coach Bear Bryant. The lawsuit also "asks a judge to overturn a U.S. Patent and Trademark Office Trademark Trial and Appeal Board's ruling in July that allowed the Houndstooth Mafia's 2007 trademark registration application to go forward for caps and t-shirts." The suit also "seeks to block a trademark application filed July 29 for use of the logo on bumper stickers, magnetic bumper stickers, stickers, stickers and transfers" (AL.com, 9/23).