Verizon Makes IndyCar Sponsorship Official UA Looks To Curry To Grow Basketball Biz Auburn's Under Armour Ties Questioned Many Brands Breaking Ads During March Madness Rickie Fowler Back Promoting Crowne Plaza Oshie Teams Up With Enterprise Rent-A-Car Kraft Not Returning As LPGA Major Sponsor NCAA Won't Allow Baylor's New Adidas Unis Dick's Sporting Goods Backs Youth Athletics Gatorade Relaunching Propel Brand
Upcoming Conferences and Events
SBD/September 24, 2013/Marketing and Sponsorship
Published September 24, 2013
CITI SCAPE: Team USA sponsor Citi on Friday announced its roster of "Team Citi" athletes for the '14 Olympic and Paralympic Games in Sochi, Russia. The athletes include hockey player Julie Chu, skier Billy Demong, luger Erin Hamlin, retired speedskater Dan Jansen, skier Ted Ligety, figure skater Evan Lysacek, retired skier Picabo Street and paralympians Alana Nichols and Rico Roman (Citi).
THE LEGEND GROWS: In Orlando, Brendan Sonnone notes Florida State Univ. is "trying to protect the use" of QB Jameis Winston’s likeness, but the school faces a "big challenge as the redshirt freshman starting quarterback’s legend grows." An "unnamed individual distributor started selling shirts of Winston in which he’s depicted as Jesus Christ, with wording 'The Chosen One | 2013' at the top of the shirt" (ORLANDOSENTINEL.com, 9/24).
EBB TIDE: In Birmingham, Kent Faulk noted the Univ. of Alabama BOT and Paul Bryant Jr. have "filed a federal trademark infringement and unfair competition lawsuit against Houndstooth Mafia Enterprises." The company "makes merchandise with the Houndstooth Mafia logo with a houndstooth pattern background" -- similar to the design worn by late UA football coach Bear Bryant. The lawsuit also "asks a judge to overturn a U.S. Patent and Trademark Office Trademark Trial and Appeal Board's ruling in July that allowed the Houndstooth Mafia's 2007 trademark registration application to go forward for caps and t-shirts." The suit also "seeks to block a trademark application filed July 29 for use of the logo on bumper stickers, magnetic bumper stickers, stickers, stickers and transfers" (AL.com, 9/23).