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SBD/September 23, 2013/Facilities
Barclays Center Booming After One Year; Nets Add Arena Retail Options
Published September 23, 2013
MORE IN-ARENA RETAIL: SPORTSBUSINESS JOURNAL's Don Muret reports the Nets are "opening a second team store at Barclays Center and have signed a long-term deal" with New Jersey-based frozen yogurt chain Let's Yo!. Nets and Barclays Center CEO Brett Yormark said that Let’s Yo! "grabbed the final retail spot along Flatbush Avenue." He added that the new team store "will focus on selling Nets-branded lifestyle apparel by Mitchell & Ness and other sports clothiers that speak to a broader audience." Yormark said that Forest City Ratner is investing more than $1M in "aesthetic improvements to the premium clubs, and concessionaire Levy Restaurants is expanding its Taste of Brooklyn food program" (SPORTSBUSINESS JOURNAL, 9/23 issue).
ISLANDER IMMERSION: In a special to SPORTS ON EARTH, Stu Hackel wrote of his experience during the Islanders' preseason debut at Barclays Center, "The sightlines seem mostly good, even for those watching from the soaring upper level, which looks like a mile from the ice." It will be "tough to match" Nassau Coliseum's "intimacy and sightlines." But today's fan "supposedly wants a more complete experience, and from the many luxury suites to the booming sound system to the ubiquitous video screens to the Barclays Center mobile app, you can't get much more complete than this" (SPORTSONEARTH.com, 9/22).