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SBD/September 20, 2013/Franchises
Pirates' Push For The Postseason Translating To Increases Across All Metrics
Published September 20, 2013
FOR HE'S A JOLLY GOOD FELLOW: In Pittsburgh, David Templeton in a front-page piece reports fans are buying Jolly Roger flags "by the thousands, with Pirates retail sales now equaling those of the Steelers, even with the NFL season underway." Pittsburgh-area retail store Yinzers Owner Jim Coen said that he has "sold out of the flag several times, with 500 flags flying out the door weekly." Coen: "It's getting to the point where it's like the Terrible Towel." A major flag supplier indicated that 5,000 Jolly Roger flags "were sold last week and 'all went to Pittsburgh.'" Coen: "This time of year traditionally we're trying to give Pirates stuff away. Now I'm trying to get as much as I can get, Jolly Roger-wise." Local retailer Pittsburgh Fan manager Michael Romano said that the store is "selling 100 flags daily, making it its No. 1 selling item." Pirates Senior Dir of Communications Brian Warecki said that the Pirates "own the phrase as a trademark." However, the team "holds no rights to the historical skull and crossbones image" (PITTSBURGH POST-GAZETTE, 9/20).