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SBD/September 19, 2013/Marketing and Sponsorship
NAPA Auto Parts Drops Sponsorship Of Michael Waltrip Racing After Manipulation Scandal
Published September 19, 2013
BAD TIMING: The AP's Jenna Fryer reports the loss of a primary sponsor, "particularly with only nine races left in the season, will be a crippling blow to the Waltrip organization." It will be a "tremendous challenge to quickly replace the money," estimated at $15M a year at least, because NAPA is a "rare sponsor that covers that entire 36-race Sprint Cup schedule" (AP, 9/19). NASCAR.com's David Caraviello: "NAPA departure made even bigger by fact they covered nearly the whole No. 56 car, and didn't split season. Oh and 5 months 'til Daytona 500."
TWITTER REAX: NASCAR blogger Shawn Courchesne: "NAPA made it through the rocket fuel deal and Michael Waltrip flipping his car and walking home in his socks. No shock they're leaving." Blogger Tom Bowles: "NAPA had one of the biggest #NASCAR TV presences out there. Now, they're telling corporate America, 'We're leaving 'cause they're cheating.'" Yahoo Sports' Jay Busbee: "On the plus side, at least we won't see Waltrip and Truex singing Napa Know-How commercials anymore."