IMS Continues NASCAR Attendance Battle Carl Edwards Leaving RFR In '15 FIFA Sponsors May Decrease Pushes For Reform RTA Hopes To Add All Full-Time NASCAR Teams Cirrus Fitness Signs Deals With Pro Leagues Under Armour Launching Female-Focused Ads Johnson Leads In NASCAR TV Exposure Under Armour's Global Investments Paying Off Utah State Undecided On "I Believe" Trademark Stewart Wants Cup, Nationwide At Eldora
Upcoming Conferences and Events
SBD/September 19, 2013/Marketing and Sponsorship
NAPA Auto Parts Drops Sponsorship Of Michael Waltrip Racing After Manipulation Scandal
Published September 19, 2013
BAD TIMING: The AP's Jenna Fryer reports the loss of a primary sponsor, "particularly with only nine races left in the season, will be a crippling blow to the Waltrip organization." It will be a "tremendous challenge to quickly replace the money," estimated at $15M a year at least, because NAPA is a "rare sponsor that covers that entire 36-race Sprint Cup schedule" (AP, 9/19). NASCAR.com's David Caraviello: "NAPA departure made even bigger by fact they covered nearly the whole No. 56 car, and didn't split season. Oh and 5 months 'til Daytona 500."
TWITTER REAX: NASCAR blogger Shawn Courchesne: "NAPA made it through the rocket fuel deal and Michael Waltrip flipping his car and walking home in his socks. No shock they're leaving." Blogger Tom Bowles: "NAPA had one of the biggest #NASCAR TV presences out there. Now, they're telling corporate America, 'We're leaving 'cause they're cheating.'" Yahoo Sports' Jay Busbee: "On the plus side, at least we won't see Waltrip and Truex singing Napa Know-How commercials anymore."