AutoNation Sponsors Bowl Game In Orlando Stars Out Of NASCAR's Next Chase Round Postseason Runs By O's, Nats Spark Ad Sales For MASN Mississippi State Licensing Infringement Rises Coaches Talk How Brands Impact Recruiting Marketplace Roundup McGladrey Extends PGA Tour Deal Nike Forecasts Growth In Sale Of Women's Apparel Panini Signs Exclusive Deals With Three Schools Nivea Men Signs As FXFL Sponsor
Upcoming Conferences and Events
SBD/September 19, 2013/Marketing and Sponsorship
NAPA Auto Parts Drops Sponsorship Of Michael Waltrip Racing After Manipulation Scandal
Published September 19, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
BAD TIMING: The AP's Jenna Fryer reports the loss of a primary sponsor, "particularly with only nine races left in the season, will be a crippling blow to the Waltrip organization." It will be a "tremendous challenge to quickly replace the money," estimated at $15M a year at least, because NAPA is a "rare sponsor that covers that entire 36-race Sprint Cup schedule" (AP, 9/19). NASCAR.com's David Caraviello: "NAPA departure made even bigger by fact they covered nearly the whole No. 56 car, and didn't split season. Oh and 5 months 'til Daytona 500."
TWITTER REAX: NASCAR blogger Shawn Courchesne: "NAPA made it through the rocket fuel deal and Michael Waltrip flipping his car and walking home in his socks. No shock they're leaving." Blogger Tom Bowles: "NAPA had one of the biggest #NASCAR TV presences out there. Now, they're telling corporate America, 'We're leaving 'cause they're cheating.'" Yahoo Sports' Jay Busbee: "On the plus side, at least we won't see Waltrip and Truex singing Napa Know-How commercials anymore."