Menu
Marketing and Sponsorship

Storm Chasing: Under Armour, St. John's Ink Six-Year Deal Covering All Sports

Under Armour yesterday formally announced a deal with St. John’s Univ. "to provide all sports gear for the school's department" through the '18-19 academic year, according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. The deal marks UA's "first all-sports contract in the basketball rich Big East" and gives the company "an expanded presence" in N.Y. Financial terms of the deal were not disclosed. St. John's, which has been linked to UA since June, previously had an apparel deal with Nike (BIZJOURNALS.com, 9/17). YAHOO SPORTS' Jeff Eisenberg noted St. John's in non-conference basketball games next season "will wear jerseys featuring a silhouette of the Manhattan skyline across the bottom of the shorts and the lettering of the jersey tops." St. John's will "ditch the skyline look once Big East play begins in favor of a cleaner style that harkens back to the jerseys" the school wore during the '80s. The "biggest difference is the old-school lettering and numerals across the front, along with the interlocking SJ on the sides of the shorts" (SPORTS.YAHOO.com, 9/17).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/18/Marketing-and-Sponsorship/UA-St-Johns.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/18/Marketing-and-Sponsorship/UA-St-Johns.aspx

CLOSE