SBD/September 18, 2013/Marketing and Sponsorship

Storm Chasing: Under Armour, St. John's Ink Six-Year Deal Covering All Sports

UA's deal with St. John's marks its first all-sports contract in the Big East
Under Armour yesterday formally announced a deal with St. John’s Univ. "to provide all sports gear for the school's department" through the '18-19 academic year, according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. The deal marks UA's "first all-sports contract in the basketball rich Big East" and gives the company "an expanded presence" in N.Y. Financial terms of the deal were not disclosed. St. John's, which has been linked to UA since June, previously had an apparel deal with Nike (BIZJOURNALS.com, 9/17). YAHOO SPORTS' Jeff Eisenberg noted St. John's in non-conference basketball games next season "will wear jerseys featuring a silhouette of the Manhattan skyline across the bottom of the shorts and the lettering of the jersey tops." St. John's will "ditch the skyline look once Big East play begins in favor of a cleaner style that harkens back to the jerseys" the school wore during the '80s. The "biggest difference is the old-school lettering and numerals across the front, along with the interlocking SJ on the sides of the shorts" (SPORTS.YAHOO.com, 9/17).
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