SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/September 18, 2013/Marketing and Sponsorship
Travelers Receives Extension To Negotiate Title Sponsorship Of Hartford PGA Tour Stop
Published September 18, 2013
CLOSE IN CHARLOTTE: In Charlotte, Erik Spanberg reports Wells Fargo has yet to announce its "expected sponsorship extension" of the annual Tour stop in Charlotte, but Quail Hollow Golf Club President Johnny Harris "likes his chances." The current contracts between the PGA Tour, the golf course and Wells Fargo "all end after the 2014 tournament." However, Harris said, "Things are fairly close. We're working this thing out" (BIZJOURNALS.com, 9/18).
LEFT HANGING: GOLFWEEK's Schupak & Miceli note Valspar's four-year title sponsorship agreement for the PGA Tour stop in Tampa "left Puerto Rico holding yet another consolation prize from the PGA Tour." Puerto Rico Open Tournament Dir Sidney Wolf said the event "was prepared to do something big" to land an unencumbered spot on the Tour calendar. But Wolf now is "weighing his event's options, which could include the European Tour, when the contract expires" in '14. Wolf: "I'd love to stay with the (PGA) Tour, but they have nothing for us. They never gave us an option" (GOLFWEEK, 9/20 issue).