SBD/September 16, 2013/Media

Raiders' New Mobile App Downloaded More Than 100,000 Times In First Month

Raiders sponsors with the app can deliver ads based on the user's location
The new Raiders App has "already been downloaded more than 100,000 times" since its release earlier this month, according to Daniel Brown of the SAN JOSE MERCURY NEWS. The Raiders partnered with Palo Alto-based TIBCO Software, the company "behind the highly successful Golden State Warriors app that hit the market last year." The Raiders "concluded that innovations such as the unique location-and-activity awareness feature made the app worth the wait." The app "sends personalized real-time notifications regarding ticket offers, social updates -- even parking information -- all based on what each fan likes and dislikes." It also "adjusts for what inventory is available and what special offers and content would be most relevant to the fan." A fan within walking distance of a Raider Image store "might get an alert for a discount offer on a jersey, right there on the spot." The location feature also "enables Raiders sponsors to serve relevant ads based on wherever the fan happens to be." The app is free, but to get premium content, users "sign into the Raider Nation Fan Zone." TIBCO Head of Global Client Technical Services Wen Miao said that the info "helps personalize the user experience for the fans, sending relevant content, offers, and alerts all in real-time anywhere in the world." Brown noted a fan who buys single-game tickets, for example, "might get an alert with a discount on a package of seats to an upcoming game." The Raiders are now offering 20% off at Raider Image "for anyone who downloads the app and presents it at a Raider Image store." The app also "offers basic information such as up-to-the-minute depth charts, news updates, transactions, Raiderette profiles and other information for the hard-core fan" (SAN JOSE MERCURY NEWS, 9/14).
Return to top

Related Topics:

Media, Oakland Raiders, NFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug