SBD/September 16, 2013/Marketing and Sponsorship

Sources: 76ers Rookie Nerlens Noel Signs Shoe Deal With Reebok

Noel's signing is considered the beginning of a Reebok Basketball reboot
76ers C Nerlens Noel has "tentatively agreed to an endorsement deal with Reebok," according to sources cited by The news comes after Noel "was spotted at a photo shoot for the Reebok Q96 and Pumspective" in L.A. Terms of the deal were not disclosed, but Noel "confirmed that he has aligned himself with Reebok." Noel said, "I don't think I'm just a prototypical big man. I think I'll be able to sell shoes." Reebok's NBA roster currently includes Nets G Jason Terry, Kings G Isaiah Thomas and Magic G Jameer Nelson. The brand's signing of Noel is "apparently just the beginning of a Reebok Basketball reboot." A source said that the company is "expected to announce an expanded roster of NBA talent in the coming weeks." It also is "expected to roll out a revamped line of sneakers" (, 9/13).
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