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SBD/September 13, 2013/Marketing and Sponsorship
Force Field: NHRA Legend Looking For Sponsors, Bringing Back Reality TV Show
Published September 13, 2013
UNSTOPPABLE FORCE? USA TODAY's Jeff Olson noted it is "unlikely that Force and his team will have trouble finding a new manufacturer and primary sponsor, but the assertive moves are intended to capitalize on the mainstream popularity of the 15-time Funny Car champion and his daughters." Force said that depending on future sponsorship, he "could end up driving a Top Fuel car" in '15. Force also "hinted that his team may start building cars for other NHRA teams, or even fabricating NASCAR Sprint Cup cars or other race vehicles in his Brownsburg, Ind., shop." JFR PR Dir Elon Werner "estimates JFR's annual backing from Ford" is $8M -- 40% of the team's annual $20M budget (USATODAY.com, 9/12). In California, Louis Brewster noted Force has "reached beyond the traditional market of sponsors by signing Auto Club, Traxxas and Brand Source." He also said Thursday that Auto Club had "extended its deal with JFR and driver Robert Hight for another five years" (SGVTRIBUNE.com, 9/12).