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SBD/September 13, 2013/Marketing and Sponsorship
Alvarez Could Become American Star After Saturday's Mega Fight Versus Mayweather
Published September 13, 2013
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MORE MONEY FOR MONEY MAY: In California, Robert Morales writes Mayweather has "big-mouthed his way into becoming the highest-paid athlete in the world ... with his ultra-cocky persona and major-league bling." He has "started his own promotional company -- Mayweather Promotions -- and his own line of TMT (The Money Team) clothing apparel." Mayweather said of his persona, "The thing is this: Everything was a business plan. My business plan was to be very, very entertaining, be very wild, turn it on when it’s time to turn it on, turn it off when it’s time to turn it off, and that’s what I did. I built my fan base. I became a mega-star. I became a household name. That was the ultimate goal. It was just a business plan that I had, you know what I’m saying? There’s nothing fake, but you got to know when to turn it on and when to turn it off." Golden Boy Promotions CEO Richard Schaefer said of Mayweather, "He has become the best and most clever self-marketer in the sport of boxing and, for that matter, probably any sport. No other names come to mind who markets himself the way Floyd does" (Long Beach PRESS-TELEGRAM, 9/13).
PPV RECORD COULD BE SMASHED: YAHOO SPORTS' Kevin Iole wrote Schaefer "will likely earn windfall profits for his company" because Saturday's fight is a "potentially record-setting pay-per-view bout." There has been "exactly one fight in boxing history that has exceeded 2 million pay-per-view sales" -- the '07 Mayweather-De La Hoya bout -- and that number is "being talked about as a low-end for the final sales figure for this fight" (SPORTS.YAHOO.com, 9/12). Schaefer said of the fight's PPV buys, "My goal is to break the record. I think we will do 2 million homes which will make it the single biggest pay-per-view in boxing." The AP's Tim Dahlberg writes that is due largely to Golden Boy "charging the single biggest price ever for a boxing match, a whopping $74.95 if you want to watch in HD." Schaefer: "Saturday could be a $200 million night. Boxing is hardly a dying sport." The fight "could be a nice payday indeed" for Golden Boy. Schaefer added, "I'm going to obviously get some money Monday morning." Many in boxing "don't think Schaefer will have to worry about closing his company's doors," as he "begins to make money at about 1.5 million pay-per-view buys" (AP, 9/13).