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SBD/September 13, 2013/Franchises
Red Sox Could Finally Adopt Dynamic Ticket Pricing Amid Falling Attendance
Published September 13, 2013
GETTING SMARTER: Looking ahead to future pricing models, Zue said, “We’ve been getting smarter about our tickets, but we’re nowhere near where we need to be. We’re probably in the second or third inning of a nine-inning game in terms of how advanced we can get.” The next priority to be examined is real-time seat upgrades for single-ticket buyers already at Fenway Park. His department is currently examining the influence and effect of buying tickets online (where almost 95% of their sales come from) versus a growing market that is purchasing tickets via mobile.