SBD/September 12, 2013/Franchises

Charmed City: Orioles Report Increases In Attendance, Merchandise, Ratings

Orioles fans currently rank third among all MLB clubs in terms of total attendance
The Orioles with eight home dates remaining are "currently on pace to draw about 2.4 million fans, which would be the highest season total" since '05, when the team drew 2.6 million to Camden Yards, according to Eduardo Encina of the Baltimore SUN. The Orioles' home attendance is up 15% from last season, and their percentage increase is "second highest in the majors" behind the Blue Jays. In terms of "total attendance numbers, the Orioles’ attendance increase is third among all major league clubs, trailing only" the Blue Jays and Dodgers. The Orioles reported through 73 home dates that they are "averaging 29,216 fans per game, which is still in the bottom half -- 18th of 30 major league teams -- of baseball, but that’s still up from last season’s 26,611 average, which ranked the Orioles 20th" (Baltimore SUN, 9/12). Meanwhile, the club also said that merchandise sales were up 89% in '13, the "largest increase" among MLB teams. Data from the team's RSN MASN showed that the team is "averaging a 45 percent increase in ratings." In Baltimore, Ryan Sharrow noted the Orioles are "averaging a 6.5 household rating through August games," which is up from a 4.49 rating from the same period last year. MASN said that that is the "second-highest growth among all MLB teams," trailing only the Royals, whose ratings are up 84% (BIZJOURNALS.com, 9/11).

TRIBAL QUEST: In Cleveland, Paul Hoynes notes Indians CF Michael Bourn with six home games left has "asked fans for some help." Bourn said, "We would like to be supported a little bit more if we could. We're two games out at the most (in the wild-card race). We're fighting for the second wild card." The Indians "drew 12,085 fans" for yesterday's afternoon game against the Royals. During the "just completed nine-game homestand in which the Indians went 5-4, they drew the two smallest September crowds ever (9,794 and 9,962) at Progressive Field." Their "biggest crowd was 21,453." The Indians started yesterday "ranked 13th in the AL in attendance at 1,426,120" and are "averaging 19,536 fans per home date." Only the Astros, who have already been eliminated, and the Rays "have drawn fewer fans in the AL" (Cleveland PLAIN DEALER, 9/12).
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