Redskins Casting Wide Net In GM Search Franchise Notes NFL Source: Raiders Have Enough Vegas Votes MLB Cards Fans Can Attend Any Game For Monthly Fee AFL Baltimore Brigade Having Low Ticket Sales Franchise Notes Sources: Raiders' Relocation Fee Between $325-375M Bonds Returns To Giants As Special Advisor Clippers Owner Ballmer Dishes On NBA Topics FC Cincinnati Eyeing '18 Launch Of Training Facility
SBD/September 12, 2013/Franchises
Coyotes' New Ad Campaign Focuses On Future Of Franchise In Arizona
Published September 12, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
TOUGH SELL IN RECENT YEARS: Santiago noted the Coyotes were a tough local sell under NHL ownership the last four years. “Put aside the financial commitment we were asking fans to make, getting fans to make an emotional investment in the team was the tougher sell,” he wrote. “It was definitely not the best environment to try and build a loyal fan base. We were a quality team fighting a negative perception based on the off the ice issues.” Santiago noted the August sale of the team to IceArizona provided much-needed stability, and the Phoenix market now is “receptive to what we have to say and this campaign is the start to building a brand that our fans can be proud of.”