Will FIFA Sponsors React To Arrests? Women's World Cup Ads 70% Sold Bouchard's Early French Departure Hurts Sponsors Bulls' Jimmy Butler Sees Endorsement Opportunities Miller Genuine Draft, NBA Canada Strike Deal Marketplace Roundup Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah NASCAR Drivers Pleased With SAFER Efforts
Upcoming Conferences and Events
SBD/September 11, 2013/Marketing and Sponsorship
NAPA, 5-Hour Energy Reviewing Relationship With MWR Following NASCAR Sanctions
Published September 11, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
NOT ENOUGH? In Toronto, Dean McNulty wrote of the penalties levied against MWR, "My immediate reaction was 'Is that all?'" The effect of the "whole thing was to discredit NASCAR and MWR has done it in spades." NASCAR President Mike Helton "should have suspended the entire MWR organization from racing for the rest of the season." MWR Owner Michael Waltrip "should have been banned for life from NASCAR" (TORONTOSUN.com, 9/10). In Greensboro, Ed Hardin wrote in the "old days, back before Twitter and Toyota, this would’ve been handled on the track." It used to be "about money and putting food on the table." Now is "about perception on ESPN" (NEWS-RECORD.com, 9/10). ESPN's Marty Smith said NASCAR "wanted this to be a company-wide penalty that really damaged" MWR. Smith: "If that's the case, then why is only one person suspended right now, Ty Norris the General Manager?" ("OTL," ESPN, 9/10). SPORTS ON EARTH's Matt Crossman writes, "NASCAR officials have a long and glorious reputation of bringing bazookas to knife fights and knives to bazooka fights." Sometimes they "shrug like Bud Selig," sometimes they "go all judge, jury and executioner like Roger Goodell." They did "both in this case" (SPORTSONEARTH.com, 9/11).