SBD/September 11, 2013/Franchises

MLB Cardinals Launch Video Series On Instagram Parodying "The Office"

The MLB Cardinals have debuted a new digital video series on the Instagram social media platform. "#TheFrontOffice" parodies the former NBC comedy "The Office" and includes Phyllis Smith from that show in addition to team mascot Fredbird and various Cardinals players and execs. "#TheFrontOffice" debuted with three 15-second episodes, and will continue with daily postings over the next several weeks. One plotline will revolve around a rivalry between Fredbird and the Rally Squirrel from the club's '11 World Series title run. The Cardinals dubbed the effort an installment in its "#Nestflix Original Instagram Video Series," a pun on its nickname and the popular Netflix video service.
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