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SBD/September 5, 2013/NFL Season Preview
Pepsi Expanding On NFL Sponsorship, New Ad Campaign Features All 32 Teams
Published September 5, 2013
READY FOR LAUNCH: In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports Bud Light, Microsoft, Verizon and Visa also are "among the league’s partners launching NFL-themed national TV ads." NFL VP/Fan Strategy & Marketing Peter O'Reilly said, "Kickoff will never be the Super Bowl, but it’s become a powerful bookend for the season. When you look at how so many of our partners (are) using it, Kickoff has become another place for those associated with the NFL to be seen.” NFL Senior VP/Sponsorship & Media Sales John Brody: “For our sponsors, it’s become a creative beachhead. Super Bowl is a national holiday, and we’re slowly building another for Kickoff. We’ve got three different P&G brands (Tide, Old Spice and Gillette) launching NFL campaigns" (SPORTSBUSINESS JOURNAL, 9/2 issue).