SBD/September 4, 2013/Research and Ratings

Labor Day Weekend Overnight Ratings: NBC's Notre Dame Opener Down

The opening weekend of college football led sports ratings over the weekend. ESPN earned a 3.0 overnight for the NASCAR Sprint Cup Series race from Atlanta Motor Speedway on Sunday night, down from a 3.3 rating for the same Labor Day weekend race last year. Meanwhile, with Tiger Woods finishing in 65th place, NBC earned a 2.5 overnight for the final round of the PGA Tour Deutsche Bank Championship on Monday, down from a 3.4 overnight last year, when Woods finished third. NBC also earned a 1.6 overnight for Temple-Notre Dame on Saturday afternoon, down from a 2.1 rating the net’s first Notre Dame home game last season, which was against Purdue (Austin Karp, Assistant Managing Editor). The 1.6 overnight marks the “second-lowest for a Notre Dame opener on NBC since at least 1997, ahead of only Nevada/Notre Dame in 2009 (1.3)” (SPORTSMEDIAWATCH.com, 9/3).

The chart below lists overnight Nielsen ratings from Labor Day weekend sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RATING
"RGIII: The Will To Win"
8/31
ABC
2:00-3:00pm
0.7
"College Football Countdown"
8/31
ABC
3:00-3:30pm
0.8
College Football: (regional)
8/31
ABC
3:30-6:00pm
2.2
College Football: Georgia-Clemson
8/31
ABC
8:15pm-12:00am
4.9
U.S. Open: Men's, Women's Third Round
8/31
CBS
11:00am-6:00pm
1.2
EPL: Crystal Palace-Sunderland
8/31
NBC
12:30-3:00pm
0.6
"Notre Dame pregame"
8/31
NBC
3:00-3:30pm
0.7
College Football: Temple-Notre Dame
8/31
NBC
3:30-6:00pm
1.6
American Le Mans Series: Baltimore Grand Prix
9/1
ABC
12:00-2:00pm
0.9
U.S. Open: Men's, Women's Fourth Round
9/1
CBS
11:00am-6:00pm
1.6
Diamond League Track & Field
9/1
NBC
1:30-2:30pm
0.8
PGA Tour: Deutsche Bank Championship: Third Round
9/1
NBC
2:30-6:00pm
2.4
U.S. Open: Men's, Women's Fourth Round
9/2
CBS
11:00am-12:00pm
1.3
U.S. Open: Men's, Women's Fourth Round
9/2
CBS
12:30-6:00pm*
1.2
PGA Tour: Deutsche Bank Championship: Final Round
9/2
NBC
1:00-6:30pm**
2.5
 

NOTES: * = 12:30-4:45pm was rain coverage. ** = Coverage began on tape-delay. After a weather delay from 3:30-4:00pm ET coverage was live from 4:00pm until conclusion.

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