Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/August 30, 2013/Marketing and Sponsorship
Published August 30, 2013
IT WAS A VERY GOODYEAR: USA TODAY's Nate Ryan reports Goodyear at this Sunday's NASCAR Sprint Cup Series AdvoCare 500 at Atlanta Motor Speedway will "unveil a right-side tire whose construction philosophy is based on a concept called 'zone tread.'" Goodyear Race Tire Sales Dir Greg Stucker said, "One of the reasons the company is involved in racing is the technology transfer and development; it doesn't matter which way it goes. This is one of those instances that it's coming from the consumer tires to the track, and we very much want people to know that connection" (USA TODAY, 8/30).
HEY RICKIE, YOU'RE SO FINE: Golf Channel's Kelly Tilghman said of Rickie Fowler's new ads with Farmers Insurance, "I don't know even going forward a couple of generations if anyone's brave enough to do this like Rickie Fowler is. But he's a breath of fresh air. He's loaded with color, obviously, through his wardrobe. And the guy can flat-out play the game of golf. This is the new generation." Golf Channel's Steve Flesch: "It's marketing yourself, and you have to have the personality and the gumption to do it. Rickie's doing a good job of it" ("Morning Drive," Golf Channel, 8/28).