SBD/August 29, 2013/Marketing and Sponsorship

Serves & Volleys: Andy Murray Inks First Post-Wimbledon Deal With Fuse Science

Murray said he was first introduced to Fuse products in March
ESPN.com's Darren Rovell noted Andy Murray's first post-Wimbledon sponsorship deal came with Fuse Science, a "consumer products brand whose main products include a muscle rub and energy hydration shot." Rovell: "How did a company with such a short record at retail, with a total revenue in the past nine months of only $420,000, score Murray at this point in his career?" Murray said, "It's obviously important to pick the right companies to work with. But getting equity in a company like Fuse allows me to have a greater vested interest in its future, and to help them get to the next level." Murray, who "did not say how much his stake was worth, said when he was first introduced to the products in March, he was intrigued by the company's products in the energy and hydration arena." Murray "will appear on Fuse product packaging" (ESPN.com, 8/28).

RUNWAY MODELS: The WALL STREET JOURNAL's Stu Woo notes Open Racket surveyed fans at the U.S. Open to get "reaction to some of the notable outfits worn." Women loved Caroline Wozniacki's "daring if unusual Adidas by Stella McCartney blue-and-black cutout dress." Most "amateur critics found Venus Williams's bright pink hair and floral dress from her own brand, EleVen, to be too loud" (WALL STREET JOURNAL, 8/29). SI.com's Jon Wertheim noted Victoria Duval wore a dress from EleVen (SI.com, 8/28).
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